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Paid search marketing can be an extremely effective tool for advertising a new product or service. This method allows a new company to potentially reach hundreds, thousands or more users with a straightforward process that focuses on associating the product with a positive feature. For example in pay per click marketing the user is paid to click on an ad of the product.

This helps the user associate the product with getting paid. InboxDollars and MyPoints have both become wildly successful marketing firms which use this approach and their customers would not continue to give them business if they were not seeing results as well. End users also appreciate this method since they receive immediate benefit from learning about new products or services and are continually encouraged to learn about new entrants to the market. Pay per click marketing becomes a mutually beneficial relationship in this case and allows both the end user and the product company to benefit in the transaction and allows for website competitor analysis creating long term good will and hopefully new business as well.